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Looking for information about Pure Planet Energy UK and what they have to offer? In this guide we break down all there is to know about the green energy provider. We cover Pure Planet Tariffs, if they are any good, and look at Pure planet reviews from actual customers. Read on to learn about this, how to contact Pure Planet and more.

Pure Planet Energy

green earth in hands

Pure Planet Energy UK is a relatively new green energy supplier based in the United Kingdom. Pure Planet energy was started in Bath, England in 2015 under the name Tulip Energy Supply Limited but was renamed Pure Planet Energy in 2017.

Pure Planet sells 100% renewable electricity and 100% carbon offset fossil fuel gas via their online-only business model.

As of 2019, the green energy supplier provided over 100,000 customers with green energy. Fast forward to 2021 and Pure Planet has grown to around 180,000 customers. Accompanying its rapid growth over the last two years have been several awards for Pure Planet's business model and service. So, is Pure Planet a good option for you?

Read on to discover what this green energy supplier has to offer and what customers think about it.

Looking for the Pure Planet Telephone Number? There is no Pure Planet Telephone number as Pure Planet is a 100% digital company. Read our Pure Planet Contact guide to learn more.

Where Does Pure Planet Energy Come From?

Pure Planet’s electricity comes from 100% renewable energy sources and their gas supply is 100% carbon offset fossil fuel. However, they currently do not offer green gas.

To better understand the green energy they supply, it is important to break down the Pure Planet energy mix. Let's have a look!

We classify Pure Planet energy as one of the UK’s semi-green energy suppliers as their gas supply is sourced from fossil fuels.

In the UK all suppliers are required by law to report the sources of energy they use for their electricity supply. In the case of Pure Planet, their electricity supply comes from 100% renewable energy sources. More specifically, Pure Planet’s electricity fuel mix is derived from 11% solar energy and 80% wind energy with small amounts of hydroelectric power mixed in.

While this clearly shows that Pure Planet is a green energy supplier, the company has been mixed up in a defamation case brought on by Which?, who expressed doubt about its true origins. This is because Pure Planet purchases all of its energy through Renewable Energy Guarantee of Origin (REGO) certificates, as it is not an electricity generator.

energy bills, light bulb, & green leaves

REGO certificates are certificates authenticating energy from renewable sources. While some companies take advantage of a loophole in the REGO’s system to greenwash their energy, REGO’s are a valid way for companies that do not generate their own energy to purchase green energy for resale. The perfect example of this is Pure Planet.

Pure Planet serves green energy backed by REGO certificates, and all of our research shows that Pure Planet really does supply green electricity. Therefore as a customer of Pure Planet, you can rest assured that the electricity you use comes from 100% renewable energy sources.

Now that you know you'll be getting green energy, let's take a look at what others have to say about the company.

Pure Planet Reviews

Pure Planet energy has received multiple awards in recent years.

In 2020, the Sunday Times ranked Pure Planet number 2 in a list of the “Top 100 Small Companies” of the year. This was followed by Which? ranking Pure Panet number 2 in its list of the “Best Energy Providers” for 2021, and then the UK Employee Experience Awards giving Pure Planet a Gold Award as “Best Company to Work for in 2021”.

While not all of these awards may translate directly into customer satisfaction, these awards clearly show where Pure Planet Energy’s values lie, which is a major plus in our book.

However, all of this begs the question, “Is Pure Planet really a good energy supplier?”

Let’s take a look at Pure Planet reviews around the web to see what real customers have to say about the green provider.

In the annual Survey of Energy Suppliers by Which?, 91% of customers surveyed mentioned that they had no problems with Pure Planet within the last year. Customers also gave them 5 stars for their billing accuracy.

Pure Planet reviews also showed customers gave them an average of 4 out of 5 stars for the perception of “value for the money” and clarity of energy bills received.

Pure Planet Pros & Cons

Pros of Pure Planet

  • 100% renewable electricity
  • Supplier is Highly Rated
  • Carbon Offset Gas

Cons of Pure Planet

  • Online-Only Support
  • Expensive Tariffs
  • 100% Fossil Fuel Gas

This all sounds amazing, but what about Pure Planet reviews for customer service? After all, Pure Planet is an online-only company. How does this affect customer service in the event of an issue?

For this, we took a look at Trustpilot to see what customers said about the supplier. In terms of customer service, Pure Planet reviews were mixed. Some customers praised Pure Planet for their communication saying:

I can honestly say that as well as their really good tariffs they have so far been brilliant in regards to customer service. -Gwynneth

Never had an issue with them they have great communication ignore the bad reviews those people must be technophobes. -Harry

However other Pure Planet reviews showed some customers weren’t so happy, mentioning trouble with the online-only service as all contact takes place via the internet.

Terrible communication if you need help or support. Emails get unanswered or take days/weeks to respond. -Marina

From these Pure Planet energy reviews, we understand that if you are a customer who likes being able to speak to a live person about your energy account via local office or telephone, then Pure Planet may not be the right choice for you.

Let’s take a look and see how Pure Planet tariffs stack up in terms of price and value for the money.

Pure Planet Tariffs

Depending on what you are looking for, the supplier has two different Pure Planet tariffs on offer:

  1. Pure Planet Fixed Rate Tariff
  2. Pure Planet Variable Tariff

There is a fixed rate tariff for customers who prefer to enter into a contract with a fixed unit rate and standing charges, and then, there is a variable tariff for customers who prefer to follow the market and let their rates change as market prices fluctuate. If you choose the Pure Planet variable tariff, Pure Planet guarantees your starting rates won't change for 2 months as an added benefit.

money and green bills

Both Pure Planet tariffs are valid options depending on your individual needs, however, as Pure Planet offers fossil fuel gas we recommend choosing a fixed rate tariff as you are guaranteed to receive the same rates for the duration of your contract and will be protected against volatile market fluctuations.

However, regardless of the tariff you choose, all Pure Planet tariffs come with zero exit fees. This means that if you decide you would like to change suppliers for any reason whatsoever, you are free to change without having to pay exit fees to leave the contract.

Zero exit fees is a major benefit versus other suppliers and this is normally a condition you have to pay more for to add to your contract. However, Pure Planet tariffs offer it for free!

Lastly, in Selectra's most recent review of Pure Planet tariffs, we compared the company’s cheapest tariff on offer to the October 2021 Price cap and found that the cheapest of Pure Planet tariffs worked out to be 24% higher than the Ofgem price cap and was the most expensive green energy tariff out of all of the ones reviewed in our green energy suppliers comparison.

This means that while you will be receiving green energy and helping fight global warming with your Pure Planet tariffs, you will also be paying through the nose. Therefore, Pure Planet may not be the best choice if you are looking to reduce your energy bill.

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Pure Planet Contact Number

If you are looking to contact Pure Planet by phone, you are out of luck. There is no Pure Planet contact number. In fact, the only way to contact Pure Planet customer service is via an online account, social media, or email.

While they don't have a phone number to speak to a live person, Pure Planet does have a virtual assistant called WattBot who can assist you with queries over the web.

If you are a person who is not very tech-savvy, who doesn’t like to wait for a response via email, or who does not like speaking with a robot, Pure Planet may not be the best provider for you.

Below we have listed all the ways you can contact Pure Planet online:

Pure Planet Contact Methods
Contact Method Contact Here Opening hours
WattBot Online Account Login

Wattbot available 24/7

Team available Mon - Fri, 9am - 5pm

Pure Plane Email Address [email protected] Team available Mon - Fri, 9am - 5pm
Social Media



Team available Mon - Fri, 9am - 5pm

To learn more about how to contact Pure Plant via the online account, read on to the sections below about Pure Planet Login and accessing your account via the Pure Planet App.

Pure Planet Login

As we mentioned before, Pure Planet only has a virtual assistant called WattBot. To access WattBot for help and support, you must log in to your Pure Planet online account. You can access the online account with your Pure Plant login credentials using the Pure Planet website or the Pure Planet app.

To find the Pure Planet login page, visit Pure Planet’s homepage and click the login button in the upper right-hand corner. To log in, you will need to enter the login credentials from your Pure Planet account.

One major benefit of using the online account is that you can access Pure Planet’s full online community to get assistance from other members and WattBot.

Pure Planet App

man on phone

You can also use your Pure Planet login credentials for WattBot customer support over the Pure Planet app. The app allows you to view your current balance, pay your bills and submit meter readings.

If you have a serious issue and need help right away, you can also tell the WattBot that you would like to speak to a team member, and the virtual assistant will put you in contact with someone from the Pure Planet customer service team who can help you virtually.

The Pure Planet app is free to download and is available on Android and Apple devices.

Pure Planet Smart MeterIf you have a Pure Planet smart meter, you can also track your energy usage via the Pure Planet app!

Pure Planet Customer Service

If you need to reach the Pure Planet customer service team, there is a team of live agents available to assist you Monday to Friday, 9am to 5pm. However, the rules are as the same above, since there is no Pure Planet telephone number, you will have to contact the Pure Planet customer sevice team via internet.

Have no fear! As the team works 100% virtually, they are familiar with the process and will get back to your shortly regarding your query. The quickest way to contact the Pure Planet customer service department is by using WattBot to reques to speak to an agent.

How to Switch to Pure Planet

If after all you have heard, you are interested in changing over to Pure Planet, there are several ways you can switch.

If you are comfortable using the internet, you can request a Pure Planet quote directly on the website using the automated quote feature. However, if you are someone who prefers to receive assistance from a live person, you can also use a switching service to help you make the transfer.

Selectra has live agents ready to take your call and assist you with any query you have regarding your energy. Feel free to give our energy experts a call and see how we can help you make the switch to green energy today.

energy price increase

Carbon footprint offsetting with Climate Consulting

Schedule a call with our consultants to find out how you can reduce your company's emissions.

Pure Planet Energy UK